"WHATEVER IT TAKES" BY AVI SIVAN

THE LEGEND OF DRTV INDUSTRY, WORLD-ACCLAIMED MARKETING GURU, THE BRAINS BEHIND 200 HIGHLY SUCCESSFUL INFORMERCIALS-DRIVEN PRODUCTS LIKE EPIL STOP, FINALLY GONE AND INSTANT COVER, HAVING SOLD MORE THAN ONE BILLION DOLLARS IN RETAIL WORLD-WIDE, SHOWS YOU HOW MAKE MILLIONS IN INFORMERCIALS, NO QUESTIONS UNANSWERED!

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TONS AND TONS OF UNIQUE INDUSTRY- INSIDER INFORMATION

"... First he motivated his soldiers and troops in the Israeli army. Then he motivated his partners and employees to make money in the infomercial world. In this candid and wildly unpredictable book of life experience, personal wisdom, and success tips, Avi Sivan shares a lifetime of knowledge from his incredible successes.

Over the years, Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. In these pages as the king of infomercial Sivan tells all he knows about how to enter the world of business, and the infomercial industry in particular. Thanks to Sivan's inspirational motivations, creativity, and persistence, characteristic brass, and self taught smarts, you will be inspired to get the most out of your own life and to achieve your goals by applying Sivan's "Whatever It Takes" attitude."

"Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression 'Media Blitz.' Through an aggressive and expensive combination magazine advertizing, infomercials and direct mail, Sivan has created a marketing machine for his personal-care products, sold under the IGIA brand. " - Jane Applegate

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TONS AND TONS OF UNIQUEINDUSTRY- INSIDER INFORMATION

Finally!

Your Dream Of Financial Well Being And Security Can Become Realty!

LEARN HOW YOU CAN MARKET YOUR PRODUCTS VIA INFOMERCIALS

Cash in on Mr Sivan 20 years experience, get into the fast lane and be successful in the world of informercials.

LEARN HOW TO:

- Get your share of the billions of dollars worth of goods sold through informercials, mail orders, home shopping, internet and retail

- Get Started even without a background in advertising or video production

- Put the secrets of direct response marketing to work for you *

- Hire the right factories and negotiate the right price

- Find the right products to sell

- And sell the hell out of them!

- Write commercials that pull like crazy

- Make your customer service staff a sales staff to keep customer coming back again and again

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TONS AND TONS OF UNIQUEINDUSTRY- INSIDER INFORMATION

WHAT DELIGHTED READERS HAVE TO SAY:

- "Interesting, intriguing, intelligent and understandable" Rosemary Castillo, NY

- "I have never read a book as easy to follow as yours" Brian Mitchell, PA