Avi Sivan

AVI SIVAN, INFORMERCIALS GURU

"... First he motivated his soldiers and troops in the Israeli army. Then he motivated his partners and employees to make money in the infomercial world. In this candid and wildly unpredictable book of life experience, personal wisdom, and success tips, Avi Sivan shares a lifetime of knowledge from his incredible successes.

Over the years, Sivan has invented, created, and manufactured good and products totaling more than a billion dollars in retail value through TV, the internet, and retail stores worldwide. In these pages as the king of infomercials Sivan tells all he knows about how to enter the world of business, and the infomercial industry in particular. Thanks to Sivan's inspirational motivations, creativity, and persistence, characteristic brass, and self taught smarts, you will be inspired to get the most out of your own life and to achieve your goals by applying Sivan's "Whatever It Takes" attitude."

Excerpts from "Whatever it Takes" by Avi Sivan

"In this book you'll find tremendous insight based on positive experience and the hard way learned lessons from Avi Sivan, with his 20 years of award winning informercials.

One to the best way to go today is in Direct Response TV. I know. I've done it and built it. And I am stili doing it. (You've probably seen lots of my commercials on TV. For Epil-Stop, ranked America's No.1 Hair Remover). Now I've reached a stage in my career where t can afford to sit back and be generous and share the secrets I've learned. I spent the time, now you can make the money!

LEARN HOW TO:

- Get your share of the billions of dollars worth of goods sold through infomerciais, mail orders, home shopping, internet and retail

- Get Started even without a background in advertising or video production

- Put the secrets of direct response marketing to work for you *

- Hire the right factories and negotiate the right price

- Find the right products to sell

- And sell lhe hell out of them!

- Write commercials that pull like crazy

- Make your customer service staff a sales staff to keep customer coming back again and again

WHAT DELIGHTED READERS HAVE TO SAY:

- "Interesting, intriguing, intelligent and .understandable" Rosemary Castillo, NY

- "I have never read a book as easy to follow as yours" Brian Mitchell, PA

WHAT DELIGHTED READERS HAVE TO SAY:

Avi Sivan, a former Israeli commando and stunt man, gives new meaning to the expression 'Media  Blitz.'

Through an aggressive and expensive combination magazine advertizing, infomercials  and direct mail,   Sivan has    created    a marketing machine    for   his personal-care products, sold under the IGIA brand. "   - Jane Applegate

Finally Your Dream Of Financial Well Being And Security Can Become Realty

HOW YOU CAN MAKE MILLIONS IN INFOMERCIALS

Now! Cash in on Mr Sivan 20 years of award winning experience and get into the fast lane and be successful in the world of infomerciais.

About the Author

Avi Sivan is one of the nation's top direct response marketers, with hundreds millions of dollars in sales on television, magazines, newspapers, direct mail, in retail stores worldwide and on the internet. His informercials have made IGIA and Epil Stop a household word from coast to coast and around the globe. Sivan is one of the pioneers of the industry and the creator of the name "AS SEEN ON TV" has over twenty years of experience in money-making informercials. Avi Sivan was named as one of the 25 most innovative people in DRTV by Response TV magazine (one of the leading industry journals for Direct Response Television)

You will learn:

How to start informercial business

How to write info script

All about merchandise (source, factory, contracts)

How to run the media, ship, telemarketing

And much, much more!

WHAT DELIGHTED READERS HAVE TO SAY:

- "Your book, as a pioner of informercials, captured the soul of the industry"

Motti Ben, "TV shop"

- "If you ever hoping to enter the informercial world and success, Sivan's book is a must"

Juli Camber, HSN

This easy comprehensive do-it-yourself marketing guide was written by Avi Sivan, living proof and the CEO of one of the most successful informercial companies in the world. This book provides ideas and specific strategies along with telemarketing techniques and most importantly Avi reveals the insider secrets and list of contact of people, companies in the industry from his last 20 years in the infomercial world. Be serious about building your wealth; don't just buy from an imfomercial, CREATE ONE!