Avi Sivan is the founder of NY based IGIA, Inc. You may have heard of the “Guru of Infomercials” - Sivan is the one and the same. With over 20 years of experience in the industry and over 230 product inventions attached to his name, he is a strong force in the world of infomercials. Many of the product lines include beauty and health, fitness and wellness.
Avi Sivan did not start his professional life as an inventor and creator of infomercials. He was first successful as a commander in the Israeli army, where he was responsible for motivating hundreds of soldiers and troops. This same motivation has helped him in his current career as a way to motivate partners and employees alike for success in selling his many products.
Mr. Sivan has published a book entitled “Whatever it Takes” which is also his outlook on like. The book is auto-biographical and educational, talking about life in the army as well as how others can do what he has done by finding products that sell and how to use direct response marketing to sell products online, in retail stores, on the TV and in mail-order catalogs.
Mr. Sivan has launched many websites to talk about his many products. With multiple channels being offered to consumers, it allows individuals to choose the way that’s best for them to buy a product. Online, it allows the products to be showcased, infomercials can be viewed and product reviews from others who have bought the item can be read.